"Purpose: This study examines the effect of dividend policy, profitability, and liquidity on stock price volatility in companies listed on the Jakarta Islamic Index (JII) during 2020–2024. The sample consists of 12 firms selected through purposive sampling, with data sourced from Stockbit and company annual reports. Variables include price volatility as the dependent variable, and …
Tujuan : Penelitian ini menganalisis pengaruh Return on Equity (ROE), Debt to Equity Ratio (DER), Current Ratio (CR), dan Price to Book Value (PBV) terhadap return saham Bank Syariah Indonesia (BSI) periode 2021-2024. Latar belakang penelitian didasari oleh fenomena gap antara kinerja fundamental keuangan yang solid dengan volatilitas return saham BSI pasca merger strategis tiga bank …
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
Objective: This study aims to measure the level of Consumer Loyalty using the variables of Brand Image, Halal Certification, Price, Product Quality and Location towards the Consumer Loyalty of Mie Gacoan Bogor. Methods: Using a descriptive qualitative approach with Multiple Linear Regression analysis techniques. Sampling was conducted using Purposive Sampling with the criteria that respondents …
"Goal : Goal : This study aims to desribe and analyze the implementation mechanism of the shipping program on TikTok Shop and examine its implications from the perspective of Islamic law. Methods : This research employs a qualitative approach using descriptive analytical methods. Data were collected through literature review, in-depth interviews with sellers, buyers, and Islamic law …
" To analyze the short-term and long-term effects of BI interest rates, inflation, exchange rates, world gold prices,and world oil prices on the Indonesian Sharia Stock Index (ISSI) during the 2020–2024 period. : Autoregressive Distributed Lag (ARDL) : The results show that in the long term, BI interest rates, exchange rates, and world gold prices have a significant negativ…
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Structur…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…