Goal: This study aims to analyze the influence of Perceived Usefulness, Perceived Ease of Use, and Attitudes towards Technology Use on Interest in Using Jago Syariah Digital Bank among Millennials and Generation Z in Bogor City. Methods: The method used in this study is quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Squares (PLS-SEM) using the Smart…
" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
"Purposes : This research aims to analyze user satisfaction of the Byond by BSI application using the Technology Acceptance Model (TAM). The variables perceived usefulness and perceived ease of use are independent variables (X), while the behavioral intention to use variables and user satisfaction are dependent variables (Y) to see whether the TAM model can analyze application user sati…
Kualitatif
Kualitatif
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
"Goal : This study aims to analyze the management of the Corporate Social Responsibility (CSR) programs of PT Indocement Tunggal Prakarsa in Gunung Putri Village from the perspective of Maqasid Shariah, focusing on the extent to which these programs fulfill the objectives of Islamic law in improving community welfare. Methods : This research employs a qualitative approach with a case …
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
" : The main objective of this research is to establish the business model canvas in the components of Customer Segmentation and Value Proposition. : The method used is action research, which consists of two stages of testing, namely testing the problem and testing the solution. The first test aims to identify the challenges and constraints faced by the catering business in meeting…