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Pengaruh Harga Dan Brand Image Terhadap preferensi Pelanggan Gojek Dengan Maq…
" : To analyze the influence of price and brand image on gojek customer preferences with maqashid syariah as a mediating variable in the city of Bogor. : This study employed a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis. Data were collected by distributing questionnaires to 180 Gojek user respondents in the Bogor city area. …
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- ISBN/ISSN
- NIM.2110101054
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- MBS
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- REF 658.8342 WAT p
Pengaruh Conten Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kepu…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
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- ISBN/ISSN
- NIM.2110101163
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- REF 658.872 ADA p
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
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- ISBN/ISSN
- NIM.2310101002
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- REF 658.84 RIF p
Pengaruh Artificial Intelligent (AI) dan Motivasi Belajar Dalam Upaya Meningk…
Kuantitatif
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- ISBN/ISSN
- NIM.2110308004
- Collation
- TADRIS
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- REF 371.3 ZAH p
Green Marketing Dan Islamic Corporate Sosial Responsibility: Pengaruh Brand I…
"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…
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- ISBN/ISSN
- NIM.2110101087
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- REF 658.82 SYA g
Analisis Pengaruh Sikap, Norma Subjektif dan Kontrol Perilaku Yang di Rasakan…
" Objective: analyze the influence of attitude, subjective norms, and perceived behavioral control on the intention to use Islamic P2P lending in Jabodetabek Method: Structural Equation Modeling-Partial Least Squares (SEM-PLS) Results/Findings: The research findings indicate that attitude and subjective norms have a significant influence on the intention to use Islamic P2P lending, wh…
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- ISBN/ISSN
- SKR19103038
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- ES
- Series Title
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- Call Number
- REF 332.1 AFR a
Analisis Pengaruh Literasi Keuangan Syariah, Gaya Hidup Dan Pendapatan Terhad…
" Income On Personal Financial Management Of Young Muslim Workers In Riau : This study aims to analyze the effect of sharia financial literacy, lifestyle, and income on the personal financial management of young Muslim workers in Riau Province. The background of this research is based on the relatively low level of sharia financial literacy in Riau compared to the national index,…
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- ISBN/ISSN
- NIM.18101046
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- Series Title
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- REF 332.024 KUR a
Faktor Determinan Pembelian Obat Herbal Bersetifikat Halal di Jabodetabek: Se…
“Determinant Factors of Purchasing Halal-Certified Herbal Medicine in Jabodetabek: An Analysis of Education as a Moderating Variable” : This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 203 Muslim respondents who had consumed herbal medicines in the Jabodetabek area. The data were analyzed us…
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- ISBN/ISSN
- NIM2110308013
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- ES
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- REF 658.8342 RAH f
Analisis Faktor yang Mempengaruhi Penggunaan Layanan M-Banking Syariah Oleh G…
to find information about the influence ofperseptions Of ease, and security on the use of sharia Mobile Bankingservices By muslim Generation Gen Z
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- ISBN/ISSN
- NIM.2110103018
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- ES
- Series Title
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- REF 332.1 NAS a
Pengaruh Literasi Keuangan Syariah, Faktor Demografi Dan Pengetahuan Tentang …
"Purpose: This research aims to determine the influence of Islamic financial literacy, demographic factors, and product knowledge on purchasing decisions for gold instalment products. Methodology: This study uses a quantitative approach with purposive sampling technique by distributing questionnaires to 170 respondents in the Jabodetabek area who have used or are currently using Islam…
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- ISBN/ISSN
- NIM.2110101159
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- MBS
- Series Title
- -
- Call Number
- REF 658.8342 ABD p
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