"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
Purpose : This study aims to determine the effect of Islamic financial literacy, Theory of Planned Behavior variables (attitude, subjective norms, and behavioural control), and religiosity on the online gambling aversion of Muslim students in Jabodetabek. Method : In this study, the measurement model has been carried out using the Structural Equation Model-Partial Least Square (SEM-PLS). Questi…
Objective: Arabic is the language of the holy book, namely the Quran, which is a guide for the religion of Muslims. Therefore, Arabic is certainly the most influential language for billions of Muslims worldwide. By realizing the importance of language as a communication tool, the wide reach of Arabic in the world, and the number of people interested in mastering Arabic such as students and work…
"Based on data from the Ministry of Religious Affairs of the Republic of Indonesia, Muslims constitute the majority population, reaching 229.62 million, while the Indonesian Internet Service Providers Association (APJII) reported 221,563,479 internet users in 2024. Arabic holds a unique position as the language of the Qur’an; however, many who have memorized it do not understand its m…
Goal : This study aims to examine the influence of accounting information and online ZIS (Zakat, Infaq, Shodaqoh) transformation on muzakki's interest in paying zakat. Methode : This is a quantitative study using a Structural Equation Modeling (SEM) approach. The data used is primary data collected through questionnaires distributed via WhatsApp, Instagram, and Facebook. Fact/Finding …
"Goal : “To identify the factors influencing individuals' decisions to choose loan services and analyze their impact on family economic welfare in Bogor.” Background : This study aims to identify and analyze various factors influencing individuals' decisions to use online loan services and explore their impacts on their economic conditions, particularly in the Bogor Raya region. Onlin…
This research discusses the strategy of Lembaga Amil Zakat Tazkia in assisting victims of online loans in the surrounding community and examines whether these victims fall into the category of gharimin (mustahiq) who are eligible to receive zakat. The purpose of this study is to understand and analyze the role of Lembaga Amil Zakat Tazkia in addressing online loan victims and providing lega…
Penelitian ini berjudul "Implementasi Strategi Pemasaran Online-Offline Pada Produk Pakaian Pria “Yusdimar” Melalui Analisis Model Bisnis Canvas". Penelitian ini dilatarbelakangi oleh peningkatan persaingan di industri pakaian pria dan kebutuhan untuk strategi pemasaran yang efektif dalam era digital. Tujuan penelitian adalah Mengembangkan Customer Segment, Value Proposition, dan C…
Tujuan: Penelitian ini bertujuan untuk mengetahui pengaruh penjualan offline dan penjualan online terhadap proyeksi laba rugi PT. Griyo Kawulo Group. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan sumber data sekunder yang diperoleh data laporan keuangan Griyo Kerang tiga tahun terakhir, yaitu periode 2021-2023. Total data yang digunakan dalam penelitian ini sebanyak …
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…