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Peran Content Creator Dalam Meningkatkan Branding Restorant "Almaz Fried Chic…
Kualitatif
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- ISBN/ISSN
- NIM.2110409011
- Collation
- KPI
- Series Title
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- Call Number
- REF 658.8 ALA p
Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
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- ISBN/ISSN
- NIM.2110101066
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- MBS
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- REF 658.8342 SHO p
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
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- MBS
- Series Title
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- REF 658.872 SAL p
Analisis Pengaruh Literasi Keuangan, Manajemen Resiko, Dan Media Sosial Terha…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
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- ISBN/ISSN
- NIM.2110101096
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- MBS
- Series Title
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- Call Number
- REF 332.6 ALF a
Strategi Digital Marketing Dalam Meningkatkan MinatBeli Kendraan Bekas Melalu…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
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- ISBN/ISSN
- NIM.2110101111
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.84 RAD s
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- ISBN/ISSN
- NIM.2110101110
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- MBS
- Series Title
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- REF 658.84 HAQ p
Determinan Pengelolaan Keuangan Pribadi Pada Mahasiswa Pengguna Media Sosial …
Purpose : To determine the influence of Fear of Missing Out (FoMO), Hedonistic Lifestyle, and Financial Literacy on Personal Financial Management among social media users in the Jabodetabek region. Methodology : Structural Equation Modeling – Partial Least Square (SEM-PLS). Result : The results of this study indicate that the Financial Literacy variable has a positive and s…
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- ISBN/ISSN
- NIM.2110101172
- Collation
- MBS
- Series Title
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- Call Number
- REF 332.024 RAH d
Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Jims Honey …
" To map the sustainable business model and formulate development strategies for the Baitulmal Tazkia Amil Zakat Institution using the Triple Layered Business Model Canvas (TLBMC) approach, which encompasses economic, environmental, and social aspects. : This research employs a qualitative approach with data collection techniques that include participatory observation, in-depth …
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- ISBN/ISSN
- NIM.2110101079
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- MBS
- Series Title
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- REF 658.84 DEW p
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
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- ISBN/ISSN
- NIM.2110103031
- Collation
- ES
- Series Title
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- Call Number
- REF 658.8342 ALI p
Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. …
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- ISBN/ISSN
- NIM.2110103005
- Collation
- ES
- Series Title
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- Call Number
- REF 332.6 TAU a
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