Pengaruh Strategi Pemasaran Media Sosial, E-WOM (Electronic Word Of Mounth). …

Edition

-

ISBN/ISSN

NIM.2110101083

Collation

MBS

Series Title

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Call Number

REF 658.872 NUR p

Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…

"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…

Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…

This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…

Inovasi Gedung PutihDalam Budidaya Walet: Pengembangan Bisnis Kotenk SW Denga…

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Analisis Marketing Mix 7P Pada "Pameran Internasioanal Word Hapex Thailand"

Tujuan : Penelitian ini bertujuan untuk menganalisis penerapan bauran pemasaran (marketing mix 7P) dalam pameran internasional World HAPEX Thailand serta mengetahui faktor-faktor yang paling berpengaruh terhadap partisipasi peserta. Metode : Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik wawancara mendalam terhadap enam orang informan yang merupakan exhi…

Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…

Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…

Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …

"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…

Green Marketing Dan Islamic Corporate Sosial Responsibility: Pengaruh Brand I…

"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…

Strategi Marketing Melalui Penyesuaian Search Engine Optimization (SEO) Dan K…

This research aims to analyze digital marketing strategies through the alignment of Search Engine Optimization (SEO) practices and blog content management to increase website traffic for PT DCConnect Global. The study focuses on how the implementation of integrated SEO strategies with blog content can enhance website visibility in organic search results, as well as how Islamic val…