"Objective: This study aims to determine whether cost, halal awareness, halal knowledge, and perceived ease of process influence the interest of MSMEs (Micro, Small, and Medium Enterprises) in obtaining halal certification in the Bogor area. Method: This research uses a quantitative approach with multiple linear regression analysis techniques. The sample was selected using purposive …
Goal: This study aims to analyze the influence of Perceived Usefulness, Perceived Ease of Use, and Attitudes towards Technology Use on Interest in Using Jago Syariah Digital Bank among Millennials and Generation Z in Bogor City. Methods: The method used in this study is quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Squares (PLS-SEM) using the Smart…
"this study aims to determine the effect of price, location, income and knowledge on the interest in buying a millennial generation house in DKI Jakarta. This research uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 approach, with a case study of interest in buying a house in DKI Jakarta through distributin…
Tujuan : Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis faktor-faktor apasajakah yang mempengaruhi minat belanja gen z terhadap produk UMKM yang ada di e-commerce dan juga mengetahui faktor yang paling signifikan terhadap minat belanja gen z terhadap umkm. Metode : Analisis Regresi Linear Berganda dengan perangkat lunak SPSS 3.0 Hasil/Temuan Penelitian ini dilakukan …
Tujuan : IRSYAD KAHFI MUHAMMAD : 2110101117 : Manajemen Bisnis Syariah :Pengaruh Artificial Intelligence, Digital Marketing Dan Islamic Marketing Ethics Pada Minat Pembelian Di Shopee (Studi Kasus Generasi Z Di Kota Bogor) : Untuk menganalisis pengaruh Artificial Intelligence, Digital Marketing, dan Islamic Marketing Ethics terhadap minat pembelian konsumen pada platform…
"Tujuan: Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh transparansi, inovasi, religiositas dan kualitas pelayanan terhadap minat masyarakat dalam berzakat di jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sampel ditentukan melalui teknik purposive sampling dengan penyebaran kuesioner secara onl…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
" To map the sustainable business model and formulate development strategies for the Baitulmal Tazkia Amil Zakat Institution using the Triple Layered Business Model Canvas (TLBMC) approach, which encompasses economic, environmental, and social aspects. : This research employs a qualitative approach with data collection techniques that include participatory observation, in-depth …
Objective: This thesis discusses the influence of usefulness and convenience of technology and income on interest in paying ZISWAF (zakat, infaq, sedekah, waqf) through sharia m banking. Methodology: This research uses a quantitative descriptive approach with a case study in the Bogor City area. Data from this study was obtained from interviews with related parties, direct observation…
" To analyze the short-term and long-term effects of BI interest rates, inflation, exchange rates, world gold prices,and world oil prices on the Indonesian Sharia Stock Index (ISSI) during the 2020–2024 period. : Autoregressive Distributed Lag (ARDL) : The results show that in the long term, BI interest rates, exchange rates, and world gold prices have a significant negativ…