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Pengaruh Label Halal Gaya Hidup Harga Terhadap Keputusan Pembelian Produk Min…
Goal : This study aims to determine how the influence of the Halal Label, Lifestyle and Price variables on the Purchasing Decision of consumers from the millennial generation in the Jabodetabek area. Method : The sample in this study was taken using a data collection method called purposive sampling. The number of samples obtained was 122 respondents. This research is a research with …
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- NIM.16101151
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- REF 658.8343 CHA p
Analisis Pengaruh Sertifikasi Halal, dan Kesadaran Halal Terhadap Minat Beli …
Purpose: This thesis aims to find out the analysis of the effect of halal certification and halal awareness on the interest in buying milk tea chatime products for Muslim consumers in the DKI Jakarta area. Methods: This study uses a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 120 Musli…
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- NIM.16101081
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- REF 658.8343 ABD a
Analisis Pengaruh Celebrity Endorse, Beauty Influencer, Harga dan Sertifikat …
Goal: This thesis aims to find out whether there is an influence from celebrity endorsers, beauty influencers, prices and halal certification on millennial consumer buying interest in Make Over Jabodetabek cosmetic products. Methode: This research uses a descriptive qualitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questio…
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- NIM.16101167
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- REF 658.8343 ILL a
Determinant of Millenial Online Halal Food Purchase Behavior in Bogor During …
According to the Global Islamc Economy Report 2019-2020, Indonesia is ranked first in the Top 10 Islamic economy food consumer markets. Indonesia spent 173 billion USD for the consumption of halal food. Halal Purchase Intention is one of the supporting factors that can increase halal food consumption. According to (Awan & Nabeel, 2015). This study aims to analyze the determinants of t…
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- NIM.16103022
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- REF 2X4.91 MUH d
Analisis Fungsi dan Dampak Label Halal pada Produk Makanan Home Industry (Stu…
This research is motivated by the economic sector's progress that has improved so that people started to open a business to meet various economic needs. With limited job vacancies and the increasing number of people got laid off; thus, people started to think and look for other alternatives, such as entrepreneurship. One of them is establishing a business in their own home or usually …
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- NIM.16104021
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- REF 2X4.91 ALI a
The Determinant of Halal Awareness Among Youth : A Study of Higher Education …
This paper aims to Determine the factors that contributes to the Halal awareness of food consumption among the youth generations. Malaysia as we know is one of theleaders of Halal industry worldwide for years, therefore it is an advantage to discover the factors that determinethe Halal awareness among the youth nation of this country. The primary data of this study has been done quant…
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- NIM.17101236
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- REF 297.56 AZN t
Determinan Minat Beli Non-Muslim Terhadap Produk Bersertifikasi Halal
Objective: This study aims to analyze whether there is any significant relationship between knowledge, attitudes, subjective norms, and perceived behavioral control and non-Muslim buying interest of halal-certified culinary products. Methods: The respondents of this study are non muslim staying in Salatiga City. Meanwhile, to determine the number of samples using the Slovin formula and …
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- NIM.18103090
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- REF 658.8343 YUL d
Pengaruh Citra Merek E-wom, Harga Produk Dan Kesadaran Halal Terhadap Keputus…
"Tujuan: Skripsi ini bertujuan untuk mengetahui determinan Pengaruh Citra Merek, E-WOM, Harga Produk, Dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Mixue. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik sampel menggunakan non-probability sampling dan purposive sampling dengan disebarkan kuesioner kepada 400 konsumen yang pernah membeli produk mixu…
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- NIM 19101103
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- REF 658.83 MAG p
Analisis Pengaruh Marketing Mix dan Kesadaran Halal terhadap Keputusan Pembel…
"Tujuan: Skripsi ini bertujuan untuk mengetahui bagaimana Marketing Mix (Produk, Harga, Tempat, Promosi) dan Kesadaran Halal berpengaruh signifikan terhadap Keputusan Pembelian pada Mie Gacoan. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif, teknik pengambilan sampel menggunakan teknik non-probability sampling dengan menyebarkan kuesioner kepada 400 responden. Met…
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- NIM.19101115
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- REF 658.8 AIN a
Pengaruh Kualitas, Lokasi, Promosi, Harga Dan Sertifikasi Halal Makanan Cepat…
"Tujuan : Penelitian ini bertujuan untuk menganalisis kepuasan pelanggan dalam pengaruh kualitas, lokasi, promosi, harga dan sertifikasi halal makanan cepat saji mcdonalds studi kasus masyarakat yang pernah mengkonsumsi makanan cepat saji di ktoa Bekasi . Metode : Penelitian ini merupakan penelitian kuantitatif deskriptif dimana penelitian kuantitatif meliputi kegiatan pengumpulan, pengo…
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- NIM.19101082
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- REF 658.8342 ARY p
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