Tujuan : Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis faktor-faktor apasajakah yang mempengaruhi minat belanja gen z terhadap produk UMKM yang ada di e-commerce dan juga mengetahui faktor yang paling signifikan terhadap minat belanja gen z terhadap umkm. Metode : Analisis Regresi Linear Berganda dengan perangkat lunak SPSS 3.0 Hasil/Temuan Penelitian ini dilakukan …
Kualitatif
Kuantitatif
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
"Analytical study of the rotation of household goods from the perspective of fiqh muamalah (The Case Study of Rotating Savings Group household goods for housewives at Gombong Village, Kebumen Regency, Central Java) : This research aims to critically analyze the implementation of the rotating savings group for household furniture carried out by Gombong Village Community from the pers…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
"Objective : This study aims to analyze the permissibility of zero percent interest credit products offered in the paylater service of the online shopping site Shopee Indonesia from the perspective of sharia economic law. Interest-free credit products, which are often promoted as a more affordable financing alternative, attract the attention of many consumers, but in the context of shar…
"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…
Objective: This thesis discusses the influence of usefulness and convenience of technology and income on interest in paying ZISWAF (zakat, infaq, sedekah, waqf) through sharia m banking. Methodology: This research uses a quantitative descriptive approach with a case study in the Bogor City area. Data from this study was obtained from interviews with related parties, direct observation…