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Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
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- ISBN/ISSN
- NIM.2110101139
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- MBS
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- REF 658.8 GAN m
Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness P…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
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- ISBN/ISSN
- NIM2110101002
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- REF 658.84 PRA i
Kepuasan Nasabah Dalam Perbankan Digital Syariah Dengan E-SERVQUAL
Penelitian ini bertujuan untuk menganalisis kepuasan nasabah dalam perbankan digital syariah dengan menggunakan model E-SERVQUAL, khususnya pada Bank Jago Syariah, dengan mengacu pada enam dimensi yaitu Efficiency, Reliability, Fulfillment, Privacy, Responsiveness, dan Contact. : Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan analisis d…
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- ISBN/ISSN
- NIM.2110101017
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- Series Title
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- REF 332.1 HAF k
Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
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- ISBN/ISSN
- NIM2310101105
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- REF 658.83 SAW p
Pengaruh Artificial Intelligence, Digital Marketing dan Islamic Marketing Eth…
Tujuan : IRSYAD KAHFI MUHAMMAD : 2110101117 : Manajemen Bisnis Syariah :Pengaruh Artificial Intelligence, Digital Marketing Dan Islamic Marketing Ethics Pada Minat Pembelian Di Shopee (Studi Kasus Generasi Z Di Kota Bogor) : Untuk menganalisis pengaruh Artificial Intelligence, Digital Marketing, dan Islamic Marketing Ethics terhadap minat pembelian konsumen pada platform…
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- NIM.2110101117
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- REF 658.84 MUH p
Strategi Digital Marketing Dalam Meningkatkan MinatBeli Kendraan Bekas Melalu…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
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- ISBN/ISSN
- NIM.2110101111
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- REF 658.84 RAD s
Analisis Pengaruh Literasi Digital, Kesiapan Digital, Dan Dukungan Pemerintah…
"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…
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- ISBN/ISSN
- SKR2110101108
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- MBS
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- REF 658.84 ZAH a
Preferansi Zakat dan Filantropsi Islam di Era Digital
"This research investigates the preferences of Muslim communities regarding the distribution of zakat and other Islamic philanthropies (infaq, sadaqah, waqf) in the digital era. With the rapid development of technology and massive digital adoption, digital platforms have become increasingly popular alternative channels for fulfilling these religious obligations and recommendations. This…
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- NIM.19103020
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- ES
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- REF 2X4.14 RAB p
Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. …
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- ISBN/ISSN
- NIM.2110103005
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- ES
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- REF 332.6 TAU a
Analisis Pengaruh Digitalisasi Pemasaran, Operasional, Dan Layanan Terhadap K…
This study aims to determine the influence of marketing, operational, and service digitalization on pilgrims' decisions in choosing umrah and hajj tour and travel services in Bogor. : Data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique. : A. Digitalization of Services (DL) has a significant positive effect on pilgrims' decisions, through fast, t…
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- ISBN/ISSN
- NIM.2010103076
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- ES
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- REF 658.84 NAS a
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