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Pengaruh Trend Fashion, Promosi Diskon, Dan Iklan Di E-Commerce Terhadap Kepu…
"Goals This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial…
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- NIM.2110101067
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- REF 658.84 MUL p
Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…
"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…
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- ISBN/ISSN
- NIM.21101.01075
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- REF 658.8343 NUR p
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
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- ISBN/ISSN
- NIM.2110101189
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- REF 658.84 SIL a
Pengaruh Conten Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kepu…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
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- ISBN/ISSN
- NIM.2110101163
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- REF 658.872 ADA p
Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Produk Muslim Rabbani…
"Objective: This study aims to explain the cultural, social, personal, and psychological influences on purchasing decisions for Rabbani Muslim products. Method: This study employed a quantitative method with a regression approach. The data used in this study were quantitative and quantitative data. Data collection techniques included questionnaires, literature reviews, and observati…
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- ISBN/ISSN
- NIM.18101129
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- REF 658.8342 SAR p
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk MS GLOW Dengan Nega…
This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship
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- ISBN/ISSN
- NIM.2110101065
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- REF 658.8342 NUR f
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Goodle Bag Di Ri…
" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
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- ISBN/ISSN
- NIM.2110101138
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- REF658.8342 FAU a
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
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- ISBN/ISSN
- NIM.21101.01128
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- REF 658.8343 IRS p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
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- ISBN/ISSN
- NIM.2110101127
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- REF 658.81 ALF s
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- ISBN/ISSN
- NIM.20101.01111
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- REF 658.8343 SUT a
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