"Makmur Jaya is a company operating in the Precast Concrete business sector. In general, precast concrete is a process of processing several concrete mixtures, the ingredients for which are made from cement, sand (fine aggregate), gravel (coarse aggregate), water and additives into a solid mass which is carried out by fabrication (printing). Precast concrete is a concrete component wi…
Kualitatif
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
This study aims to analyze the implementation of legal measures in response to criminal acts committed by minors, viewed from the perspectives of both positive law and Islamic criminal law. Children who commit criminal offenses require a distinct legal approach, considering their status as individuals who are not yet mature, both psychologically and legally. Under Indonesia’s positive legal s…
"Objective : This study aims to analyze the permissibility of zero percent interest credit products offered in the paylater service of the online shopping site Shopee Indonesia from the perspective of sharia economic law. Interest-free credit products, which are often promoted as a more affordable financing alternative, attract the attention of many consumers, but in the context of shar…
"Goal : To analyze the legal protection mechanism for donors on the Kitabisa.com platform from two perspectives: 1.) An Islamic law review focusing on the principles of amanah (trust), tabarru’ contract, and maslahah (public interest); 2.) A review based on the principles within the Financial Services Authority Regulation (POJK) No. 37/POJK.04/2018. Methods : This research employs a…
: To Analyze the short-term and long-term relationships between the Dow Jones Islamic Market Index (DJIM), world gold prices, IDR/USD exchange rates, world oil prices, Bitcoin, and benchmark interest rates on the performance of the Jakarta Islamic Index (JII), Evaluate the performance response of the Jakarta Islamic Index (JII) and knowing the relative contribution of each independent variable …
Goal: This study aims to analyze the influence of ease of use, usefulness, trust, and risk on the interest and actual behavior of millennial Muslims in paying zakat digitally through crowdfunding platforms in the Greater Jakarta area, with education as a moderating variable. Method: The data were collected through an online questionnaire distributed via Google Forms to millennial Musl…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…