Kualitatif
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
Objective Method Results/Findings Keywords : This study aims to analyze the factors that influence Islamic financial management behavior among Micro, Small, and Medium Enterprises (MSMEs) in Bogor Regency. The independent variables tested include Islamic financial literacy, owner lifestyle, and demographic factors. : The research method used a quantitative approach with Structural Equation Mode…
"Goal : This study aims to analyze the management of the Corporate Social Responsibility (CSR) programs of PT Indocement Tunggal Prakarsa in Gunung Putri Village from the perspective of Maqasid Shariah, focusing on the extent to which these programs fulfill the objectives of Islamic law in improving community welfare. Methods : This research employs a qualitative approach with a case …
" This study aims to examine the amendment of the minimum marriage age in of Law No. 16 of 2019 and analyze its compatibility with the principle of Maslahah Mursalah in Islamic law. : The research uses a normative qualitative method with statutory and conceptual approaches, based on literature review of legal regulations and Islamic legal sources. : The increase in the legal m…
"This study aims to identify and explain the payment of wages to construction workers at Pondok Pesantren KH. Abdul Qadir Qasim Karajaang, Selayar Islands. It also aims to examine and explain the analysis of Islamic law regarding the payment of wages to construction workers at Pondok Pesantren KH. Abdul Qadir Qasim Karajaang, Selayar Islands. : The method used in this research is qu…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…