"The aim of this study is to identify the customer segments and value propositions of “Rumah Main Myci.” This research is based on the importance of early childhood as a golden phase of a child's development, in which parents play a central role as the first educators (madrasatul ula). However, in today’s social reality, parental involvement in child-rearing has been increasin…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
Tujuan Metode Hasil/Temuan Kata Kunci : Penelitian ini bertujuan untuk menganalisis variabel review produk, e-wom dan kredibilitas influencer terhadap keputusan pembelian di kalangan generasi z pada Mykonos x Setiawan Ade. : Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan analisis data menggunakan Analisis Regresi Linier Berganda …
Tindakan
Kualitatif deskriptif
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
Kuantitatif
"Tujuan: Penelitian ini bertujuan untuk memperkuat fondasi pembiayaan berbasis kemitraan syariah (syirkah) di PT. Kaltacitra Utama. Dalam implementasinya, model pembiayaan ini berfungsi sebagai metode alternatif yang diadopsi oleh perusahaan, karena tidak lagi bergantung pada pinjaman bank. Metode: Dalam implementasinya, penelitian ini diawali dengan mengkaji kondisi terkini model pem…
Kuantitatif