Objective: The growth of the elderly population in Indonesia is increasingly significant, with a projected increase of more than 65 million people by 2045. This increase raises the need for educational programs that can meet the spiritual, emotional and social needs of the elderly, especially in religious aspects such as the teaching of the Qur’an. However, there are a number of challenges th…
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
This research aims to analyze digital marketing strategies through the alignment of Search Engine Optimization (SEO) practices and blog content management to increase website traffic for PT DCConnect Global. The study focuses on how the implementation of integrated SEO strategies with blog content can enhance website visibility in organic search results, as well as how Islamic val…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
"Propose Methode Result/Finding Keywords : Fajar Aditya Pratama : 2310101032 : Islamic Business Management : Business Development Plan for Yellow Spiced Fish Processing to Improve MSME Competitiveness through Business Model Canvas (BMC) Analysis in Depok City's Digital Market, West Java : This study aims to analyze the development plan for Yellow Spiced Fish using the B…
"E-commerce has become an inseparable part of our daily lives, especially in Indonesia. Do you know how e-commerce started in Indonesia and how it has developed to date? E commerce first appeared in Indonesia in the 1990s, when the internet began to be known to the public. At that time, online shopping still felt foreign and awkward. But over time, e commerce has continued to grow rap…
Purpose : To determine the influence of Fear of Missing Out (FoMO), Hedonistic Lifestyle, and Financial Literacy on Personal Financial Management among social media users in the Jabodetabek region. Methodology : Structural Equation Modeling – Partial Least Square (SEM-PLS). Result : The results of this study indicate that the Financial Literacy variable has a positive and s…
"Goal : This research aims to analyze the practice and compliance of the Shopee PayLater service with the principles of Sharia economic law Specifically, this study examines whether the mechanism and contract (akad) used in Shopee PayLater can be categorized as a valid qardh contract from the perspective of fiqh muamalah. Methode : This study employs a qualitative method with a descri…
"Objective Method Findings Keywords : This study aims to analyze and validate the business model of “Grown Healthy,” a provider of healthy ready-to-eat meals, with a focus on customer segmentation and value proposition using the Business Model Canvas (BMC) framework. : The method used is Action Research with a qualitative case study approach, conducted from June to Augus…
"Objective: This study aims to design a business model for the Mosque School, a three-month non-formal training program that focuses on increasing the capacity of mosque caretakers, mosque administrators, mosque youth, and mosque management institutions in managerial, religious, and socio-economic aspects. The business model was developed using the Business Model Canvas (BMC) approach, …