Kualitatif
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas pelayanan, dan budaya terhadap keputusan pembelian pakaian muslimah di Pasar Bekasi. Metode : Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 100 responden yang merupakan konsumen di Pasar Bekasi. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SP…
Kualitatif
Kualitatif
Tujuan : Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis faktor-faktor apasajakah yang mempengaruhi minat belanja gen z terhadap produk UMKM yang ada di e-commerce dan juga mengetahui faktor yang paling signifikan terhadap minat belanja gen z terhadap umkm. Metode : Analisis Regresi Linear Berganda dengan perangkat lunak SPSS 3.0 Hasil/Temuan Penelitian ini dilakukan …
Cicurug Omega Egg Farm is a chicken egg farm aimed at meeting the Indonesian people's need for quality animal protein. The reason for establishing this business was the community's unbalanced nutritional status and the limited supply of quality food at affordable prices. This business was initiated to provide fresh, hygienic, and highly nutritious chicken eggs directly from the farm…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
Kualitatif