"Goal: This study aims to analyze the implementation of the murabahah bil wakalah contract in the Kredit Usaha Rakyat (KUR) Mikro financing at Bank Syariah Indonesia (BSI) KCP Bogor Citeureup 3, and to assess its compliance with DSN-MUI Fatwa No. 04/DSN-MUI/IV/2000 on Murabahah and Fatwa No. 10/DSN-MUI/IV/2000 on Wakalah. Methods: The research employed a descriptive qualitative approa…
Goal : This study aims to analyze the responsibilities of the franchisor in a investor agreement from the perspective of the maqashid index, using a case study of the d‟Besto Chicken and Burger investor, managed by PT Evalinda Berkah Mandiri. The research highlights the importance of integrating legal compliance, business principles, and Sharia values in investor partnership practices i…
"This study aims to design a business plan for Salai Sedap Sumatra using the Business Model Canvas (BMC) approach to analyze and validate the customer segments and value propositions. The research background stems from the high potential of smoked fish (ikan salai) as a nutritious, practical, and long-shelf-life food, as well as a representation of Sumatran culinary heritage. The method…
"Goal : To analyze the legal protection mechanism for donors on the Kitabisa.com platform from two perspectives: 1.) An Islamic law review focusing on the principles of amanah (trust), tabarru’ contract, and maslahah (public interest); 2.) A review based on the principles within the Financial Services Authority Regulation (POJK) No. 37/POJK.04/2018. Methods : This research employs a…
"Tujuan: Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh transparansi, inovasi, religiositas dan kualitas pelayanan terhadap minat masyarakat dalam berzakat di jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sampel ditentukan melalui teknik purposive sampling dengan penyebaran kuesioner secara onl…
Objective Method Result : This study aims to identify the customer segment and value proposition of the business plan “Sleep Heaven”. It is a web based application platform that offers relaxation audio, Qur’anic recitations, online psychological consultation services, and the purchase of sleep-supporting products to help improve the quality of sleep in society through online access. : The…
Objective: The growth of the elderly population in Indonesia is increasingly significant, with a projected increase of more than 65 million people by 2045. This increase raises the need for educational programs that can meet the spiritual, emotional and social needs of the elderly, especially in religious aspects such as the teaching of the Qur’an. However, there are a number of challenges th…
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
This research aims to analyze digital marketing strategies through the alignment of Search Engine Optimization (SEO) practices and blog content management to increase website traffic for PT DCConnect Global. The study focuses on how the implementation of integrated SEO strategies with blog content can enhance website visibility in organic search results, as well as how Islamic val…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…