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Strategi Branding Fanshoes Dalam Meningkatkan Sale Bisnis Pada Platform Tiktok
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
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- ISBN/ISSN
- NIM.2110101132
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- Call Number
- REF 658.872 MUN s
Komunikasi Interpersonal Orang Tua Dan Anak Dalam Menyikapi Dampak Negatif Ti…
Kualitatif
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- ISBN/ISSN
- NIM.2110409005
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- Series Title
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- REF 302.34 FAU k
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
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- ISBN/ISSN
- NIM.21101.01128
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- REF 658.8343 IRS p
Peran Content Creator Dalam Meningkatkan Branding Restorant "Almaz Fried Chic…
Kualitatif
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- ISBN/ISSN
- NIM.2110409011
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- REF 658.8 ALA p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
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- ISBN/ISSN
- NIM.2110101127
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- REF 658.81 ALF s
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- ISBN/ISSN
- NIM.20101.01111
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- REF 658.8343 SUT a
Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pe…
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas pelayanan, dan budaya terhadap keputusan pembelian pakaian muslimah di Pasar Bekasi. Metode : Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 100 responden yang merupakan konsumen di Pasar Bekasi. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SP…
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- ISBN/ISSN
- NIM.18101116
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- Series Title
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- Call Number
- REF 658.8342 LUB a
Analisis Perilaku Komunikasi Gen Z Di Kecamatan Babakan Madang Akibat Game On…
Kualitatif
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- ISBN/ISSN
- NIM.2110409001
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- Series Title
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- Call Number
- REF 302.2 ZAK a
Analisis Semiotika: Pesan Dakwah Islam Dari Karakter Himmel Pada Anime Sousou…
Kualitatif
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- ISBN/ISSN
- NIM.2110101118
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- REF 297.74 SHA a
Faktor-Faktor Yang Mempengaruhi Gen Z Dalam Melakukan Keputusan Pembelian Pro…
Tujuan : Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis faktor-faktor apasajakah yang mempengaruhi minat belanja gen z terhadap produk UMKM yang ada di e-commerce dan juga mengetahui faktor yang paling signifikan terhadap minat belanja gen z terhadap umkm. Metode : Analisis Regresi Linear Berganda dengan perangkat lunak SPSS 3.0 Hasil/Temuan Penelitian ini dilakukan …
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- ISBN/ISSN
- NIM.2110101126
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- MBS
- Series Title
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- Call Number
- REF 658.84 AUL f
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