Tujuan : Penelitian ini menganalisis pengaruh Return on Equity (ROE), Debt to Equity Ratio (DER), Current Ratio (CR), dan Price to Book Value (PBV) terhadap return saham Bank Syariah Indonesia (BSI) periode 2021-2024. Latar belakang penelitian didasari oleh fenomena gap antara kinerja fundamental keuangan yang solid dengan volatilitas return saham BSI pasca merger strategis tiga bank …
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
Kualitatif
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
"Goal : This study aims to analyze the practice of non-cash gold trading in Bank Syariah Indonesia's (BSI) ""Cicil Emas"" product. Specifically, it examines the conformity of its transaction mechanism with the provisions of the National Sharia Council–Indonesian Ulema Council (DSN-MUI) Fatwa No. 77/DSN MUI/V/2010 on Non-Cash Gold Trading and Fatwa No. 04/DSN-MUI/IV/2000 on Murabahah.…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
Tujuan : Penelitian ini bertujuan untuk menganalisis penerapan bauran pemasaran (marketing mix 7P) dalam pameran internasional World HAPEX Thailand serta mengetahui faktor-faktor yang paling berpengaruh terhadap partisipasi peserta. Metode : Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik wawancara mendalam terhadap enam orang informan yang merupakan exhi…
Abstract This study aims to analyze the feasibility of the mobile Indomie food stall business plan, “Semangkuk Warmindo,” using the Business Model Canvas (BMC) approach. The research focuses on the customer segments and value proposition elements. The method employed is action research, utilizing observation and interviews with participants in Depok City. The findings indicate that the busi…
" : The main objective of this research is to establish the business model canvas in the components of Customer Segmentation and Value Proposition. : The method used is action research, which consists of two stages of testing, namely testing the problem and testing the solution. The first test aims to identify the challenges and constraints faced by the catering business in meeting…