"The agricultural sector is one of the important sectors that supports food security and the economy in Indonesia. Papaya is one of the 10 fruit commodities with the largest production volume in Indonesia. California papaya is one of the many papaya varieties available in the market. This variety is known for its sweet taste, medium size, soft texture, relatively short cultivation and h…
"Purpose : Identify and analyze the effective use of transactional and transformational leadership models in the MLM business environment, considering agent conditions within the framework of Situational Leadership Theory, and explore the application of Islamic ethical principles in the leadership. Methodology : A qualitative approach with a case study method is used in this study. T…
"Objective: This study aims to explain the cultural, social, personal, and psychological influences on purchasing decisions for Rabbani Muslim products. Method: This study employed a quantitative method with a regression approach. The data used in this study were quantitative and quantitative data. Data collection techniques included questionnaires, literature reviews, and observati…
"This study aims to design and analyze the business model of “Makanin,” a fast food venture offering fresh sea fish-based meals that are healthy, halal-thayyib, practical, and affordable, using the Business Model Canvas (BMC) approach. The research focuses on determining the appropriate customer segments and value propositions to meet the needs of urban consumers, particularly studen…
Tujuan: penelitian ini bertujuan untuk menjelaskan pengaruh budaya, sosial, pribadi, dan psikologi terhadap keputusan pembelian produk muslim Rabbani Metode: Jenis penelitian yang digunakan adalah metode kuantitatif dengan pendekatan regresi. Jenis data yang digunakan peneliti dalam penelitian ini adalah data kuantitatif, data kuantitatif. Teknik pengumpulan data menggunakan kuesioner…
"Goal : This study aims to design and analyze the business model of the Vellare clothing brand using the Business Model Canvas framework. The research focuses on identifying the customer segments and defining the value propositions to support the growth and sustainability of the business. Methode : The research adopts an action research method with a qualitative approach. Data collecti…
"Objective: This research is based on the high public interest in herbal products, including Bajakah Ginger, which is believed to have various health benefits. However, based on initial identification, several problems were identified, such as the lack of BPOM certification, limited distribution channels, prices perceived as high by some consumers, and low trust among those unfamiliar w…
Objective: Early Childhood Education (PAUD) plays a crucial role in shaping children's character, cognitive and social abilities, including those of children with special needs (ABK). Unfortunately, access to ABK-friendly inclusive education is still limited, especially in the Cibinong area of Bogor Regency. This study aims to develop a business plan for the PAUD institution “Taman Bina Mandi…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
"Rumah Tahfidz Al-Jauhar is designed as a solution to reduce the high rate of Qur’anic illiteracy in Indonesia, particularly in the Bogor region. Based on data, around 65% of Muslims in Indonesia are still unable to read the Qur’an. To address this issue, this business introduces Qur’an learning classes using the Business Model Canvas (BMC) approach, focusing on two main blocks: C…