This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with te…
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
Kualitatif
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
Kualitatif
Kualitatif
Kualitatif
Cicurug Omega Egg Farm is a chicken egg farm aimed at meeting the Indonesian people's need for quality animal protein. The reason for establishing this business was the community's unbalanced nutritional status and the limited supply of quality food at affordable prices. This business was initiated to provide fresh, hygienic, and highly nutritious chicken eggs directly from the farm…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
"The aim of this study is to identify the customer segments and value propositions of “Rumah Main Myci.” This research is based on the importance of early childhood as a golden phase of a child's development, in which parents play a central role as the first educators (madrasatul ula). However, in today’s social reality, parental involvement in child-rearing has been increasin…