"Objective: This research aims to develop ginger cultivation entrepreneurship through Business Model Canvas (BMC) analysis, focusing on cost structure, customer segmentation, and value proposition. In an era of globalization and economic uncertainty, entrepreneurship in the agribusiness sector, such as ginger cultivation, plays a strategic role in driving economic growth and job creatio…
Kualitatif
Goal: The purpose of this study is to determine the denotative and connotative meanings of Siti Raham's role as a wife in the film Buya Hamka based on Roland Barthes' semiotic theory. Methode: This study uses a descriptive qualitative method with Roland Barthes' semiotic analysis approach. By examining denotative and connotative symbols through data collection based on observation tec…
This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with te…
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
Kualitatif
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
Kualitatif
Kualitatif
Kualitatif