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Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
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- ISBN/ISSN
- NIM.2110101165
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- MBS
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- REF 658.8342 FAS p
Determinan Pembelian Makanan Kemasan Berlabel Halal
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was…
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- ISBN/ISSN
- NIM.2110103001
- Collation
- ES
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- REF 658.8342 NUG d
Pengaruh Kualitas Pendidikan, Kualitas Pelayanan, Kekuatan Brand Dan Harga Te…
This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Structur…
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- ISBN/ISSN
- NIM.2110101095
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- MBS
- Series Title
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- REF 658.8 PUT p
Pengaruh Tingkat Suku Bunga, Inflasi dan Kurs Valuta Asing Terhadap Volume Pe…
Methods: This study employs a quantitative approach using time series data from 2018 to 2024. The analytical method used is the Vector Error Correction Model (VECM), which is appropriate for analyzing both short-term and long-term relationships between macroeconomic variables and the trading volume of sharia stocks listed in the Jakarta Islamic Index (JII) 30. Result/Finding: The results of th…
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- ISBN/ISSN
- NIM.2110103028
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- REF 332.6 ALH p
Pengaruh Variabel Makroekonomi Domestik dan Internasional Terhadap Jakarta Is…
Objective: This study aims to analyze and measure the long term and short term effects of domestic and international macroeconomic variables on JII70. Method: The study employs the Vector Error Correction Model (VECM) using monthly time series data from June 2018 to December 2024. Results: The results show that, in the long term, BI Rate, Exchange Rate, World Oil Price, World Gold P…
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- ISBN/ISSN
- NIM2110103026
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- ES
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- REF 332.6 HID p
Analisis Pengaruh Digitalisasi Pemasaran, Operasional, Dan Layanan Terhadap K…
This study aims to determine the influence of marketing, operational, and service digitalization on pilgrims' decisions in choosing umrah and hajj tour and travel services in Bogor. : Data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique. : A. Digitalization of Services (DL) has a significant positive effect on pilgrims' decisions, through fast, t…
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- ISBN/ISSN
- NIM.2010103076
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- ES
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- REF 658.84 NAS a
Analisis Pengaruh Saham Syariah dan Variabel Makroekonomi Minuman Halal Indon…
This study aims to analyze the effect of Sharia stocks, inflation, and the Gross Domestic Product (GDP) of the food and beverage sector on the performance of the halal food and beverage subsector in Indonesia. Methode: The research method employed is panel data regression analysis with a quantitative approach, utilizing data from issuers in the food and beverage subsector listed on the Indonesi…
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- ISBN/ISSN
- SKR2110103012
- Collation
- ES
- Series Title
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- Call Number
- REF 332.642 FAD a
Analisis Pengaruh Literasi Keuangan, Digitgalisasi, dan Sertifikasi Halal Ter…
Analyzing the influence of financial literacy, digitalization, and halal certification on the performance of MSMEs in Bogor Regency The method used was a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Data were obtained by distributing questionnaires to 100 culinary MSMEs in Bogor Regency. The results of the study indicate that all th…
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- ISBN/ISSN
- NIM.2110103002
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- ES
- Series Title
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- Call Number
- REF 332.024 SET a
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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- ISBN/ISSN
- NIM.2110101014
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- MBS
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- REF 658.8342 MAR p
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
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- ISBN/ISSN
- NIM.2110103019
- Collation
- ES
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- REF 658.8342 PUT p
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