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Analisis Pengaruh Religiusitas, Promosi dan Pengetahuan Produk terhadap Minat…
Tujuan: Penelitian ini memiliki tujuan untuk mengetahui tingkat minat beli terhadap kosmetik halal menggunakan variabel Religiusitas, Promosi, dan Pengetahuan produk. Penelitian ini memiliki rentang usia 18-40 tahun diwilayah Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskreptif dengan Teknik analisis Partial Least Square- Structural Equation Modelling (PLS-SEM). Pen…
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- ISBN/ISSN
- NIM.21101.01051
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- MBS
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- Call Number
- REF 658.8342 AST a
Pengaruh Trend Fashion, Promosi Diskon, Dan Iklan Di E-Commerce Terhadap Kepu…
"Goals This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial…
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- ISBN/ISSN
- NIM.2110101067
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- REF 658.84 MUL p
Pengaruh Pembiayaan Nurabahah, Mudharabah Dan Musyawarah Terhadap Return On A…
"Purpose :This research aims to determine which of murabahah financing, mudharabah financing, and musyarakah financing has the most significant influence on return on assets (ROA) at Bank Muamalat Indonesia for the period 2013–2024. : This research used 48 data samples from Bank Muamalat's quarterly financial reports for the period 2013–2024. The method used was quantitative…
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- ISBN/ISSN
- NIM.2110101010
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- REF 332.1068 RAF p
Rencana Bisnis Minuman Kesehatan "Bloomora" Dengan Bisnis Model Canvas (BMC)
Objectives Methods : Solaika Tri Handoko : 2310101101 : Sharia Business Management : Business Plan For The Health Beverage “Bloomora” With A Business Model Canvas :This study aims to develop a business plan for a health beverage based on local herbal ingredients using the Business Model Canvas (BMC) approach, with a particular focus on the value proposition and customer segment components. …
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- ISBN/ISSN
- NIM.2310101101
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- REF 650 HAN r
Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…
"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…
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- ISBN/ISSN
- NIM.21101.01075
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- REF 658.8343 NUR p
Pengaruh Biaya, Kesadaran Halal, Pengetahuan Halal, Dan Persepsi Kemudia Terh…
"Objective: This study aims to determine whether cost, halal awareness, halal knowledge, and perceived ease of process influence the interest of MSMEs (Micro, Small, and Medium Enterprises) in obtaining halal certification in the Bogor area. Method: This research uses a quantitative approach with multiple linear regression analysis techniques. The sample was selected using purposive …
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- ISBN/ISSN
- NIM.2110101047
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- REF 2X4.9 MAK p
Rencana Pengembangan Bisnis Gerai Buah Lavender Dengan Analisis Bisnis Model …
"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
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- ISBN/ISSN
- NIM.2310101091
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- Series Title
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- REF 650 FAT r
Rencana Ide Bisnis Inara (Inspirasi Alam Dan Ramah Lingkungan) Hijab Mengguna…
"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
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- ISBN/ISSN
- NIM.2310101094
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- Series Title
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- REF 650 NUR r
Determinan Frekuensi Transaksi Mobile Banking Dengan Mediasi Kepercayaan Nasa…
"Goal: To analyze the influence of service quality, transaction security, and ease of access on the frequency of mobile banking transactions, with customer trust as a mediating variable at Bank Syariah Indonesia in the Bogor region. Method: This research applies a quantitative approach using Structural Equation Modeling – Partial Least Squares (SEM PLS) Fact/Finding : The results of this st…
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- ISBN/ISSN
- NIM.21101.01073
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- REF 332.1 HAS d
RencanaBisnis Minuman Kopi Gayo Dengan Analisis Bisnis Model Kanvas
"Gayo coffee, originating from Central Aceh, is renowned for its unique flavor and premium quality. Despite its significant potential, the commercial marketing of Gayo coffee, particularly in the form of ready-to-drink beverages, remains limited. This study aims to develop an effective business planning model for Gayo coffee drinks, focusing on establishing appropriate Customer Segments…
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- ISBN/ISSN
- NIM.18101075
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- REF 650 QON r
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