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Pengaruh Literasi Halal, Religiusitas, Halal Awareness Terhadap Minat Beli Ko…
Abstract This research aims to investigate the influence of halal literacy, religiosity, and awareness of halal on consumer buying interest in halal certified restaurants in the Jabodetabek area, with a focus on Generation Z. Data was collected through a survey targeting 162 respondents using a scale of 1 to 6. Testing was carried out using the Smart PLS V.3 analysis tool and the Structural Eq…
- Edition
- Vol 6 No 10 (2024)
- ISBN/ISSN
- 2656-4351
- Collation
- ES
- Series Title
- pp. 1580 – 1600
- Call Number
- -
Faktor- Faktor Yang Mempengaruhi Preferensi Halal Pada Produk Kosmetik Di Ka…
Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…
- Edition
- Vol. 10 No. 1 Maret 2024
- ISBN/ISSN
- 2621-668X
- Collation
- pp.80-95
- Series Title
- -
- Call Number
- -
How Perceived Value Mediates Muslim Consumer Loyalty to Halal Cosmetics: An A…
Introduction: Community productivity is critical in maintaining quality of life to avoid disasters. The use of digital technology in the economic aspect has also provided opportunities for people far from the market to earn income to meet their living needs. Objective: This quantitative study aimed to explore the impact of halal labeling, price, and product quality on consumer loyalty toward In…
- Edition
- Vol. 6 No. 02
- ISBN/ISSN
- 2442-3076
- Collation
- -
- Series Title
- -
- Call Number
- -
Pengaruh Fitur Muslim Friendly terhadap Perilaku Pelanggan Airbnb (The Impact…
This research aims to analyze the influence of halal attributes, such as halal social environment, halal facilities, halal food and beverages, and services and staff of hotels or guesthouses, which are grouped into one variable, namely cognitive assessment, on consumer intention to visit, consumer willingness to pay, and WOM through Affective Assessment.
- Edition
- Vol 5, No 3,
- ISBN/ISSN
- 2716-0807
- Collation
- -
- Series Title
- -
- Call Number
- -
Do Halal Literacy, Religiosity and Legal Compliance Affect The Motivation of …
he enactment of regulations regarding the obligation to guarantee halal products in Indonesia according to Law Number 33 2014 is mandatory and binds for SMEs owners to have halal guarantees for all products that are offered. However, the number of Indonesian SMEs that have been halal-certified remains very low and far from their potential. The purpose ofthis study was to analyze the effect…
- Edition
- Vol. 11 No. 2
- ISBN/ISSN
- 2442-3076
- Collation
- -
- Series Title
- -
- Call Number
- -
The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on P…
This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that th…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.126-140
- Series Title
- -
- Call Number
- -
PENGARUH HARGA, KETENARAN, DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN PADA …
The halal food industry has experienced significant growth, particularly in metropolitan areas such as Jabodetabek. Halal restaurants are currently in high demand, not only because of their halal certification but also because they guarantee the cleanliness and healthiness of the food they serve. This research aims to examine the influence of price, reputation, and halal certification on consum…
- Edition
- Vol 10 No 1
- ISBN/ISSN
- 2548-561
- Collation
- pp.58-67
- Series Title
- -
- Call Number
- -
The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab f…
Introduction The hijab is an important part of the daily lives of Muslim women in Indonesia. Several studies have been conducted regarding hijab preferences. However, research focusing on Generation Z is still limited. Objectives This research aims to explain how fashion trends, lifestyle, and brand image influence hijab fashion preferences. Method This research uses quantitative research …
- Edition
- Vol. 10, No. 1
- ISBN/ISSN
- 2528-3758
- Collation
- pp.251-270
- Series Title
- -
- Call Number
- -
Capturing Millennials' Attention: Investigating Influential Factors on Purcha…
This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in B…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.154-169
- Series Title
- -
- Call Number
- -
The influence of brand image, halal label, and religiosity on the purchasing …
Introduction In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values. Objectives This study examines the influence of bran…
- Edition
- Vol. 10, No. 1, 169-182
- ISBN/ISSN
- 2528-3758
- Collation
- pp;170-182
- Series Title
- Ekonomi Syariah
- Call Number
- -
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