This study aimed investigating empirically the effect of auditor’s experience and task complexity on audit judgment. This study was a quantitative research that used primary data collected by questionnaire. The population consisted of auditors who worked with Public Accounting Firm Representative Bandung, while the sampling technique used was purposive sampling with the criteria of …
Kuantitatif
Goal : This study aims to analyze the determinants of loyalty of Millennial and Gen Z Muslim tourists in Greater Jakarta (Jabodetabek) to leading halal tourism destinations in Indonesia. The primary focus is on the influence of destination image (affective and cognitive) on halal experiences, satisfaction, and tourist loyalty. Drawing on Expectation Confirmation Theory (ECT) and Muslim …
Goal : This study aims to analyze the effect of Brand Experience and promotion on Brand Loyalty at Starbucks in Indonesia, and analyze the role of boycott as a moderating variable in the relationship. Method : This quantitative research uses online survey method with purposive sampling technique in 15 major cities in Indonesia. Data were collected through online questionnaires from at le…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
This study aims to comprehensively explore the meanings, motives, and experiences of students in using online loan services through a phenomenological approach and a constructivist paradigm. The background of this research is based on the rapid growth of online loan services in Indonesia, which has become increasingly popular among students, especially due to the ease of digital access, fast ap…
"Continuing previous research in measuring the level of customer satisfaction of Bank Riau Kepri Syariah and analyzing what influences will affect customer satisfaction, this study aims to determine the effect of service quality, promotion and customer experience on customer satisfaction of Bank Riau Kepri Syariah. This study uses a descriptive quantitative research approach method with a…
"Tujuan : Skripsi ini bertujuan untuk mengetahui apakah ada pengaruh customer experience dan electronic word of mouth terhadap brand trust pada produk skincare lokal pada generasi z berdomisili jabodetabek. Metode : Pada penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik pengumpulan sampel menggunakan rumus lemeshow dengan menyebar kuesioner kepada 145 generasi z p…
"Tujuan : Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Youtube Ads, UI, UX e-commerce terhadap keputusan pembelian di Tokopedia pada masyarakat Gen Z wilayah JABODETABEK sehingga dapat menjadi informasi baru bagi e-commerce Tokopedia dalam pemasaran di bidang Digital Marketing. Metode : Metode penelitian ini adalah kuantitatif. Populasi dari penelitian ini adalah …
"Tujuan : Penelitian ini bertujuan untuk mengetahui pengaruh dari pengalaman, pengetahuan dan independensi auditor yang dapat mempengaruhi pertimbangan tingkat materialitas. Metode : Penelitian ini menggunakan pendekatan kuantitatif deskriptif, data yang digunakan yaitu data primer dengan cara menyebarkan kuesioner kepada responden. Jumlah sampel dalam penelitian ini sebanyak 101 aud…