Filter by
Pengaruh Kualitas Produk, Harga Dan kepercayaan Produk Terhadap Keputusan Pem…
Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga dan kepercayaan merek terhadap keputusan pembelian sepatu futsal Specs di Bogor. Metode: Jenis penelitian ini adalah kuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data primer yang diolah oleh penulis dari sampel yaitu masyarakat Bogor, pengguna dan yang menggunakan sepatu futsal m…
- Edition
- -
- ISBN/ISSN
- NIM.18101133
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 ZUL p
Analisis Pengaruh Halal Awareness, Halal Knowledge, Healtyh Concern Dan Life …
"Results/Findings: This study provides the results that (1) the Halal Awareness variable has a significant positive effect on purchasing decisions. (2) Halal Knowledge has a significant positive effect on purchasing decisions. (3) Health Concern has no significant effect on purchasing decisions. (4) Life Style has a significant positive effect on purchasing decisions"
- Edition
- -
- ISBN/ISSN
- NIM.110101064
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 HAR a
Pengaruh Sertifikasi Halal, Digital Marketing, Dan Word Of Mouth Terhadap Kep…
Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
- Edition
- -
- ISBN/ISSN
- NIM.2010101200
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 AMR p
Pengaruh Trend Fashion, Promosi Diskon, Dan Iklan Di E-Commerce Terhadap Kepu…
"Goals This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial…
- Edition
- -
- ISBN/ISSN
- NIM.2110101067
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.84 MUL p
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Goodle Bag Di Ri…
" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
- Edition
- -
- ISBN/ISSN
- NIM.2110101138
- Collation
- MBS
- Series Title
- -
- Call Number
- REF658.8342 FAU a
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
- Edition
- -
- ISBN/ISSN
- NIM.20101.01111
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 SUT a
Pengaruh Sertifikasi Halal, Harga, Lokasi Dan Kualitas Produk Terhadap Keputu…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
- Edition
- -
- ISBN/ISSN
- NIM.2110101123
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 FIK p
Analisis Faktor Yang Mempengaruhi Keputusan Investasi Generasi Z Dan Milenial…
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
- Edition
- -
- ISBN/ISSN
- NIM.2110101166
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 332.024 BIL a
Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan …
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
- Edition
- -
- ISBN/ISSN
- NIM.2110101046
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 FIT p
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
- Edition
- -
- ISBN/ISSN
- NIM.2110101165
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 FAS p
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography