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Rencana bisnis "ENEL" Tas Bordir Motif Aceh
Embroidered of motif Aceh is one of the cultural art from Acehnese people which has characteristic. Most of motif Aceh is applied to accessories and fashion without having its special brand. The development of motif Aceh’s product is not as wide as marketing of batik yet, which already done many of innovations. However, the demand toward embroidered of motif Aceh had occurred in 200…
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- NIM1216,228
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- Ref. 2x4.252 Luk r
Pengaruh Brand Image, Brand Trust Dan Electronic Word Of Mouth Terhadap Keput…
Tujuan Metode Hasil/Temuan Kata Kunci : Saniah : S. 20101.01014 : Manajemen Bisnis Syariah : PENGARUH BRAND IMAGE, BRAND TRUST DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BUTTONSCARVES : Skripsi ini bertujuan untuk menguji pengaruh citra merek, kepercayaan merek, dan Electronic Word of Mouth terhadap keputusan pembelian produk Buttonscarves (Studi Kasus pada Masyarakat…
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- NIM.20101.01014
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- REF 658.8342 SAN p
Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…
"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…
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- ISBN/ISSN
- NIM.21101.01075
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- REF 658.8343 NUR p
Pengaruh Harga Dan Brand Image Terhadap preferensi Pelanggan Gojek Dengan Maq…
" : To analyze the influence of price and brand image on gojek customer preferences with maqashid syariah as a mediating variable in the city of Bogor. : This study employed a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis. Data were collected by distributing questionnaires to 180 Gojek user respondents in the Bogor city area. …
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- ISBN/ISSN
- NIM.2110101054
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- REF 658.8342 WAT p
Strategi Branding Fanshoes Dalam Meningkatkan Sale Bisnis Pada Platform Tiktok
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
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- ISBN/ISSN
- NIM.2110101132
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- REF 658.872 MUN s
Peran Content Creator Dalam Meningkatkan Branding Restorant "Almaz Fried Chic…
Kualitatif
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- ISBN/ISSN
- NIM.2110409011
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- KPI
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- REF 658.8 ALA p
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- ISBN/ISSN
- NIM.20101.01111
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- REF 658.8343 SUT a
Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness P…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
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- ISBN/ISSN
- NIM2110101002
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- REF 658.84 PRA i
Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
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- ISBN/ISSN
- NIM.2110101066
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- REF 658.8342 SHO p
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
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- ISBN/ISSN
- NIM.21101.01074
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- REF 658.8343 ISN p
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