Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
Research Objectives: The purpose of this study was to determine the influence of Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour. Research Methods: This study uses a quantitative approach by surveying 80 Sakinah Finance customer in Sakinah Finance Alumni WhatsApp group through electronic media (google form). This s…
Goal: This reseach want to analyze the influence of muzakki’s interset in paying zakat at BAZNAS Bogor. Zakat literacy, transparancy and religiosity are indicators used to measure muzakki’s interest in paying zakat at BAZNAS Bogor. Metthode: This research uses quantitative methods with primary data in the form of questionnaires as the data source. The respondents in this research were m…
Penelitian ini bertujuan untuk menilai dampak literasi asuransi terhadap minat masyarakat dalam memilih produk asuransi mikro syariah produk asuransi mikro syariah di PT ASYKI bogor, serta mengesplorasi pengaruh faktor pendapatan dan persepsi risiko terhadap minat tersebut.penelitian ini adalah jenis penelitian kuantitatif deskriptif yang menerapkan teknik analisis data untuk menjawab rumusan m…
" Objective: This thesis aims to analyze the influence of religiosity, social and economics on public interest in Sharia online loans (West Java case study) Method: This research applies quantitative descriptive methods. For sample selection, a non-probability technique was used with a random sampling approach, where 100 respondents were taken randomly, selected, or conditionally based…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
Kuantitatif
"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…
" Objective: analyze the influence of attitude, subjective norms, and perceived behavioral control on the intention to use Islamic P2P lending in Jabodetabek Method: Structural Equation Modeling-Partial Least Squares (SEM-PLS) Results/Findings: The research findings indicate that attitude and subjective norms have a significant influence on the intention to use Islamic P2P lending, wh…
“Determinant Factors of Purchasing Halal-Certified Herbal Medicine in Jabodetabek: An Analysis of Education as a Moderating Variable” : This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 203 Muslim respondents who had consumed herbal medicines in the Jabodetabek area. The data were analyzed us…