Penelitian bertujuan untuk membandingkan tingkat loyalitas pengguna marketplace Tokopedia dan Shopee di Jabodetabek
"Objective : This study was conducted to prove the influence of service quality and customer trust on the loyalty of PT. Indonesia Sharia Bank KCP Bogor Ahmad Yani customers in Bogor City. This study uses the population of PT. Indonesia Sharia Bank KCP Bogor Ahmad Yani customers in Bogor City with a sample of 50 respondents and questionnaire distribution techniques to get respondent…
Tujuan: penelitian ini bertujuan untuk menjelaskan pengaruh budaya, sosial, pribadi, dan psikologi terhadap keputusan pembelian produk muslim Rabbani Metode: Jenis penelitian yang digunakan adalah metode kuantitatif dengan pendekatan regresi. Jenis data yang digunakan peneliti dalam penelitian ini adalah data kuantitatif, data kuantitatif. Teknik pengumpulan data menggunakan kuesioner…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
Goal Method : To analyze the influence of Perceived Ease of Use and Perceived Usefulness on Loyalty of Gen Z Sharia Fintech Users in Jabodetabek, with Customer Satisfaction as a Mediator : This study used a quantitative approach with a case study of Gen Z in Jabodetabek. Data collection was conducted through a Google Form questionnaire. The data were processed using SEM-PLS anal…
Background – It is undeniable that there are still many people who do not fully believe in Islamic banking activities whether they are free from things that are prohibited in Islam. This makes the customer's religiosity needs to be investigated further how it affects the loyalty of Islamic bank customers. Objective -The purpose of this study is to analyze the loyalty of customer depo…
Objective: This study aims to determine and analyze the influence of sharia literacy, trust, risk perception, and service quality on the interest and loyalty of Shariacompliant P2P lending users in JABODETABEK. Method: This is an associative quantitative study aimed at empirically examining the relationships between variables based on numerical data collected from respondents. This stud…
Goal : This study examines the factors influencing customer loyalty to Islamic banking in Indonesia in the current technological era. Using quantitative methods, this study applies Expectancy Confirmation Theory (ECT) to test the influence of eservice quality, brand image, and religiosity as moderating variables. Methode : This study used the PLS-SEM method. Primary data were collected fr…
Goal : This study aims to analyze the effect of Self Service Technology (SST), Perceived Value, and Perceived Risk on customer loyalty of Bank Syariah Indonesia in Bandar Lampung, with customer satisfaction as a mediating variable.. Methode : This research employed a quantitative method using the Partial Least Squares– Structural Equation Modeling (PLS-SEM) approach. Data were collected…
Goal : This study aims to analyze the determinants of loyalty of Millennial and Gen Z Muslim tourists in Greater Jakarta (Jabodetabek) to leading halal tourism destinations in Indonesia. The primary focus is on the influence of destination image (affective and cognitive) on halal experiences, satisfaction, and tourist loyalty. Drawing on Expectation Confirmation Theory (ECT) and Muslim …