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Pengaruh Influencer Marketing, Online Customer Review, dan Rating Terhadap Mi…
Seiring dengan berjalannya waktu, terdapat peningkatan belanja online warga Indonesia. Hal ini didukung oleh perkembangan teknologi dan internet. Sebelumnya, warga Indonesia rata-rata berbelanja online sebulan sekali, namun pada tahun 2023 frekuensi warga Indonesia untuk berbelanja online menjadi seminggu sekali. Peningkatan frekuensi belanja tersebut menunjukkan bahwa belanja online semakin di…
- Edition
- Volume 07, Nomor 03, Mei-Juni 2024
- ISBN/ISSN
- 2620-8814
- Collation
- -
- Series Title
- -
- Call Number
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Pengaruh Conten Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kepu…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
- Edition
- -
- ISBN/ISSN
- NIM.2110101163
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.872 ADA p
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
- Edition
- -
- ISBN/ISSN
- NIM.21101.01128
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 IRS p
Stusi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
- Edition
- -
- ISBN/ISSN
- NIM.2110101127
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.81 ALF s
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
- Edition
- -
- ISBN/ISSN
- NIM.20101.01111
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8343 SUT a
Pengaruh Review Produk, Electronic Word Of Mouth (E-WOM), Dan kredibilitas In…
Tujuan Metode Hasil/Temuan Kata Kunci : Penelitian ini bertujuan untuk menganalisis variabel review produk, e-wom dan kredibilitas influencer terhadap keputusan pembelian di kalangan generasi z pada Mykonos x Setiawan Ade. : Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan analisis data menggunakan Analisis Regresi Linier Berganda …
- Edition
- -
- ISBN/ISSN
- NIM.2110101031
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 HAN p
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
- Edition
- -
- ISBN/ISSN
- NIM.2110101013
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.872 SAL p
Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Jims Honey …
" To map the sustainable business model and formulate development strategies for the Baitulmal Tazkia Amil Zakat Institution using the Triple Layered Business Model Canvas (TLBMC) approach, which encompasses economic, environmental, and social aspects. : This research employs a qualitative approach with data collection techniques that include participatory observation, in-depth …
- Edition
- -
- ISBN/ISSN
- NIM.2110101079
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.84 DEW p
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
- Edition
- -
- ISBN/ISSN
- NIM.2110101014
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 MAR p
Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
- Edition
- -
- ISBN/ISSN
- NIM.2110101011
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 PRA p
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