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Analisis Perilaku Menabung Pada Kalangan Muslim Generasi Z Di Wilayah Bogor D…
: This research aims to analyze the influence of factors based on the theory of planned behavior and digital financial literacy on the savings behavior of generation Z in The Bogor Area. : This research uses a quantitative approach with primary data as the data source used. The source of data collected came from distributing questionnaires to respondents in Bogor City via the Google…
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- ISBN/ISSN
- NIM. 20101.03084
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- ES
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- Call Number
- REF 332.024 FIT a
Pengaruh Dimensi Maqashid Syariah Terhadap Intensi Penggunaan Kosmetik Halal …
"Goal : This study aims to analyze the influence of Maqashid Sharia dimensions on the intention to use halal cosmetics among married Muslim women in the Greater Jakarta area (Jabodetabek). Halal cosmetics are viewed not only as a matter of aesthetic need but also as an expression of religious values implementation within Muslim family life. Methode : This study stems from the importance …
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- NIM.2210405015
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- REF 658.8343 ARS p
Analisa Faktor Perilaku Konsumtif Pada Pelajar SMA Wilayah Kota Depok Jawa Barat
Goal Method Fact/Finding Key Words : To understand consumptive behavior factors through independent variable, namely social media, digital wallets, self-esteem, and peers through motivation as an intervening variabel in high school students in the Depok City area. The results of this study can also help high school teenagers, especially in Depok City, to increase self-este…
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- NIM. 20101.01140
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- REF 658.8342 PER a
Faktor Faktor Yang Mempengaruhi Keputusan Pembelian Produk Skincare The Origi…
Tujuan: Skripsi ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth, Digital Marketing Communication, Kualitas Produk, dan Harga terhadap Keputusan Pembelian produk The Originote di Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan studi kasus Masyarakat di Jabodetabek. Teknik pengumpulan data diperoleh dari penyebaran kuesioner melalui google form dan d…
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- ISBN/ISSN
- NIM.20101.0122
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- REF 658.8342 AND f
Pengaruh Sertifikasi Halal, Digital Marketing, Dan Word Of Mouth Terhadap Kep…
Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
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- NIM.2010101200
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- REF 658.8343 AMR p
Memetakan Penelitian Digitalisasi UMKM Selama 23 Tahun:Analisis Biblioshiny
Tujuan: Mengeksplorasi tren perkembangan literatur digitalisasi UMKM, struktur konseptual, struktur jaringan yang dibangun, dan pembahasan pemetaan jalur penelitian untuk memberikan rekomendasi kebijakan dan kata kunci sebagai acuan penelitian di masa mendatang. Metode: Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan analisis bibliometrik menggunakan software R-Bibli…
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- ISBN/ISSN
- NIM2010103098
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- REF 658.8 SAI m
Adopting Digital Banking Services: Financial Performance Determinants of Shar…
Untuk mengukur sejauh mana adopsi layanan perbankan
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- ISBN/ISSN
- NIM.S.2010103033
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- REF 332.1 ALY a
Faktor-Faktor Yang Mempengaruhi Niat Masyarakat Jabodetabek Untuk Berwakaf Ua…
Penelitian ini bertuuan untuk menganalisis faktor-faktor yang mempengaruhi niat masyarakat JABODETABEK untuk berwakaf uang pada platform digital Dompet Dhuafa. Pada penelitian ini menggunakan Teori UTAUT 1 dengan variable independen Performance Expectancy, Effort Expectancy, Social Influence, dan Facilitating Condition, pada variable dependen yaitu Bevaioral Intention : Penelitian ini menggunak…
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- NIM2010101064
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- REF 2X4.251 FAZ f
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
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- NIM.2110101189
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- REF 658.84 SIL a
Pengaruh Persepsi Kegunaan, Persepsi Kemudahan Dan Sikap Penggunaan Teknologi…
Goal: This study aims to analyze the influence of Perceived Usefulness, Perceived Ease of Use, and Attitudes towards Technology Use on Interest in Using Jago Syariah Digital Bank among Millennials and Generation Z in Bogor City. Methods: The method used in this study is quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Squares (PLS-SEM) using the Smart…
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- NIM.21101.01071
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- REF 332.17 CAH p
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