Pengaruh Pengetahuan Keamanan Kosmetik, Label Halal, Dan Religiusitas Terhada…

"Objectives: This study aims to analyze and understand the influence of cosmetic safety knowledge, halal labels, and religiosity on thayyib, as well as how income moderates the relationship between cosmetic safety knowledge, halal labels, and religiosity with thayyib. Methods: This study employs a quantitative approach using the SEM-PLS (Structural Equation Modeling-Partial Least Squa…

Pengaruh Ekuitas Merek dan Label Halal terhadap Keputusan Minat Beli Dalam Pe…

Edition

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ISBN/ISSN

NIM.2310405018

Collation

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Series Title

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Call Number

REF 658.8343 PUR p

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…

Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year. Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to …

Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender

"This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The…

Perencanaan Model Bisnis Kanvas Sabun Organik Bunga Lavender

"Hari ini, industri di bidang kosmetik dan kecantikan semakin meraba luas. Meski di Indonesia, produk kecantikan di bidang kosmetik masih dikuasai oleh bagian import, namun disinyalir menurut data Kementerian Perindustrian Republik Indonesia, nilai pada produk import bagian kecantikan yang ada diIndonesia mencapai Rp.100 triliun pada tahun 2016. Dengan data yang dapat diambil, disimpul…

Faktor-Faktor Yang Mempengaruhi Pembelian Kosmetik Halal Oleh Warga Besakih,Bali

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Faktor Pribadi dan Lingkungan serta Faktor Pemasaran terhadap Keputusan Pembelian Produk Kosmetik Halal Oleh Warga Besakih Bali. Metode yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Variabel dalam penelitian ini adalah Faktor Pribadi dan Lingkungan dengan indikator Faktor Pribadi, Faktor Sosial, Faktor Bud…

Faktor Determinan Generasi Milenial Dalam Keputusan Pembelian Kosmetik Halal

Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung halal awareness, halal label, brand image, kesehatan, beauty influencer dan religiusitas terhadap keputusan pembelian baik secara parsial maupun simultan. Sampel yang digunakan dalam penelitian ini adalah 150 responden. Data dalam penelitian ini dikumpulkan menggunakan kuisioner dan menggunakan pendekatan ku…

Analysis of Factors Influencing Purchase Intention on Halal-labeled Cosmetics…

ABSTRACTThe development of economic trends and literacyin consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status …

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…

Purpose:This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year.Design/Method/Approach: This study uses a quantitative approach with …

Gen Z and Halal Local Cosmetics

This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …