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Faktor Determinan yang mempengaruhi minat beli produk makanan nabati halal ol…
Tujuan: Penelitian ini bertujuan untuk menganalisis kinerja indeks saham utama di Bursa Efek Indonesia yaitu JII, LQ45 dan SRI-KEHATI. Metode: Penelitian ini menggunakaan metodologi penelitian komparatif dengan pendekatan kuantitatif, memanfaatkan perhitungan Return indeks, rasio Sharpe, rasio Treynor, dan rasio Jensen untuk mengevaluasi kinerja indeks saham. Data bulanan dari Januari 2017 hing…
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- NIM.2010101017
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- REF 658.8342 AIS f
Pengaruh Fomo, Halal, Awarenes, Halal Label, Dan Store Atmosphere Terhadap Pu…
"Objective : This study aims to analyze the effect of Fear of Missing Out (FoMO), Halal Awareness, Halal Label, and Store Atmosphere on purchasing decisions at oriental restaurants in the Jabodetabek area. Methods : The method used in this study was quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique using SmartPL…
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- NIM.2110101169
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- REF 658.8342 ELI p
Pengaruh Biaya, Kesadaran Halal, Pengetahuan Halal, Dan Persepsi Kemudia Terh…
"Objective: This study aims to determine whether cost, halal awareness, halal knowledge, and perceived ease of process influence the interest of MSMEs (Micro, Small, and Medium Enterprises) in obtaining halal certification in the Bogor area. Method: This research uses a quantitative approach with multiple linear regression analysis techniques. The sample was selected using purposive …
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- NIM.2110101047
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- REF 2X4.9 MAK p
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- NIM.20101.01111
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- REF 658.8343 SUT a
Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness P…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
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- ISBN/ISSN
- NIM2110101002
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- REF 658.84 PRA i
Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- ISBN/ISSN
- NIM2110101103
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- REF 658.82 ADI p
Determinan Intensi Pembelian Produk Makanan Kemasan Halal Impor
To analyze the partial and simultaneous influence of the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price on the purchase intention of imported halal packaged food products among Muslim consumers in the Jabodetabek area. : This study uses a quantitative approach with a case study of Muslim consumers in Jabodetabek. Data collection …
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- NIM.2110103042
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- ES
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- REF 658.8342 MUB d
Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…
Objectives Methods : A. MUJAHID RAMADHAN : S.21101.01164 : Islamic Businesss Management : The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This re…
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- NIM.2110101164
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- REF 658.8342 RAM p
Pengaruh Halal Awareness Dan Digital Content Terhadap Purchase Intention Maka…
"Goal : Despite the rapid growth of Indonesia’s halal industry, its global export share remains modest at just 3% of its potential. Generation Z, as the largest demographic segment, holds vast potential to boost halal food consumption; however, their purchasing intention tends to be inflated, superficial, or impulsive, lacking sustained commitment. This study investigates the influenc…
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- NIM.2120405023
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- REF 658.8342 ARI p
Pengaruh Kesadaran Halal, Sertifikasi Halal, Citra Merek, dan Kualitas Produk…
Tujuan: Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran halal, sertifikasi halal, citra merek, dan kualitas produk terhadap keputusan pembelian produk Mie Gacoan. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik sampel menggunakan non-probability sampling dan purposive sampling dengan disebarkan kuesioner kepada 400 konsumen yang pernah membeli pr…
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- ISBN/ISSN
- NIM.2010101010
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- REF 658.8342 ALM p
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