Electronic Resource

Strategi Optimalisasi Pariwisata Halal di Pulau Lombok, Nusa Tenggara Barat

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Background – Recently, Lombok Island-Indonesia had been awarded as the
World's Best Halal Honeymoon Destination & World Best Halal Tourism
Destination. As a result of this award, the number of international tourists visiting
Lombok Island, especially Muslim travellers, increased significantly. However,
Lombok still has to improve and develop its halal tourism sector to grab a larger
market share.
Purpose - This research aims to explore the priority factors that hinder the
optimalisation of halal tourism in Lombok Island and identify priority policy
strategies to solve the problems.
Method - This research employs Analytic Network Process (ANP).
Results - The result shows that the main internal problems are; 1) the difficulty in
accessing the tourism site, 2) lack of supporting infrastructures, 3) lack of capable
human resources, 4) lack of promotion. Meanwhile, the main external problems
are; 1) lack of foreign muslim tourists visit, 2) lack of understanding about the
practice of halal tourism, 3) no direct flight, 4) Consumers’ demand for more
services.
Conclusions - In order to solve those challenges, several strategies have been
identified, namely 1) Enhancing the products and services, 2) Promoting halal
tourism more intensively, 3) Establishing supportive government policies.

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Availability

Detail Information

Series Title

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Call Number

REF 910 FAJ s

Publisher

Bogor : STEI TAZKIA., 2017

Collation

EI

Language

Indonesia

ISBN/ISSN

NIM.1317058

Classification

910

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

ANP
Halal Toursim
Lombok

Specific Detail Info

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Statement of Responsibility

Aryl Dwi Fajriawan

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