Electronic Resource

Analisis Pengaruh Label Halal, Kesadaran Kesehatand an Persepsi Konsumen Terhadap Keputusan Pembelian (Studi Kasus Kuku Bima Ener-G)

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Health is a key element in life. Everyone wants to always be in good
health so they can carry out their activities for a day. One of the artificial drinks
that are useful for increasing stamina is energy drinks. Energy drinks are drinks
that contain caffeine, taurine, ginseng and sugar which aim to increase energy.
This study aims to determine whether halal labels, perceptions, and health
awareness affect the purchasing decisions. The method used in this research is
multiple linear regression method. Sampling in this study uses questionnaire. The
results of this study indicate that halal labels, health perceptions and awareness
together influence the purchasing decision

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Availability

Detail Information

Series Title

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Call Number

REF 658.4036 MAR a

Publisher

Bogor : STEI TAZKIA., 2018

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.1418266

Classification

658.4036

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

Halal Label
Purchasing Decision
Perception
Healthy Awareness
Kuku Bima Energy

Specific Detail Info

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Statement of Responsibility

Muhammad Abdullah Sayid Ma'ruf

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