Electronic Resource

Pengaruh Layanan Halal Travel Agency Terhadap Minat Pembelian Ulang Konsumen pada Lentera Tour Organizer

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Goal: This thesis aims to determine the effect of halal services in the form of Tour
Leaders, Facilities, and the professionalism of Travel Agents on the re-purchase intention
of Lentera Tour consumers
Methode: This study uses a quantitative approach using the path analysis method. The
data in this study are primary data collected using a questionnaire and also uses the SPSS
program in data testing.
Fact/Finding: The results of this study indicate that the tour leader has a positive and
insignificant effect on halal awareness and repurchase interest with a value of 0.266 and
0.053, facilities have a positive and significant effect on halal awareness but not
significant on re-purchase interest with a value of 0.018 and 0.234, professionalism has
a positive effect. and significant towards halal awareness and re-purchase interest with
a value of 0.029 and 0.046.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 YUS p

Publisher

Bogor : IAI Tazkia., 2020

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.16101041

Classification

658.8342

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Services
Halal Travel Agency
Repurchase intention

Specific Detail Info

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Statement of Responsibility

Muhammad Bahrudin Yusuf

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