Electronic Resource

Analisis kepuasan dan preferensi nasabah pemilik rekening tabungan Bank Syariah dan Bank Konvensional

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This study attempts to analyze the customer’s satisfaction and preference of
banking services. Characteristics of respondents is a customer holding savings
accounts in Islamic banks and conventional banks. The method used to analyze
customer satisfaction is the Customer Satisfaction Index (CSI) and Importance
Performance Analysis (IPA). The method will produce how satisfied customers who
have accounts in Islamic banks and conventional banks. Meanwhile, to measure the
client's preferences using Analytical Hierarchy Process (AHP). With this method
would be known to the client's preferences in using banking services, be it Islamic
banks or conventional banks. The results showed that customer satisfaction Islamic
banks is 72.03%, while customer satisfaction conventional banks is 73.11%.
Customer preferences in selecting Islamic banks is 48% while customer preferences
in selecting a conventional banks is 49%. Based on the research that satisfaction
and customer preference is still higher than the conventional banks Islamic banks.
This also shows that there are still many people who have the mindset of a rational
economic interest even though they are aware that the bank has elements that are
not good in religion or economically in the long term

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Availability

Detail Information

Series Title

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Call Number

Ref. 2x4.252 Aul a

Publisher

Bogor : STEI TAZKIA., 2016

Collation

BMI

Language

Indonesia

ISBN/ISSN

NIM.1216,083

Classification

2x4.252

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

AHP
CSI
IPA
: Satisfaction of Client Banks
, Preference of Client Banks

Specific Detail Info

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Statement of Responsibility

Dita Siti Juharina Aulia

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