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Rencana bisnis taman agrowisata Labbong Lestari Park di kota bangun, kutai karta negara
Borneo is an area of agricultural and have many forests, but the entertainment
facilities in the area of Kutai Kartanegara particularly Kota Bangun inadequate
whereas natural resources is a potential for procuring tourist attractions themed
nature, therefore the authors conducted a study on agrotourism park development
plan “Labbong Lestari Park” Kota Bangun, Kutai Kartanegara.
This research was conducted by action research and Explorative approach,
through interviews with 30 respondents were selected to determine the right
Customer segment and the right Value propotition “Labbong Lestari Park”
The results showed that the Costumer segments of LLP is citizen of Kota
Bangun including students, families and institutions of education, and Value
Propotition including package tours, stage events, paintball, bike rentals and Arena,,
Fishing facilities and free grill facilities , Multifunction Park, Playground , Culinary,
clean and beautifull garden , Swimming Pool, Mosque and Toilet.
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