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Rancangan bisnis toko Outdoor Equipment dengan analisa model bisnis kanvas

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Outdoor supplies business is currently growing rapidly, due to the trend of
people who like to activities in the outdoors. Flamingo outdoor equipment is a brand
that was created for the business plan in the field of outdoor equipment. The basis
for the development of this business is the development of the demand for outdoor
gear line with the growing interest in traveling communities. Therefore, they
invented a business model canvas to determine the feasibility of such products,
particularly in defining customer segments, value propositions, and proper financial
analysis. This business model plan using action research approach to customer
discovery. There are two main stages in this business model, the testing problems
and testing solutions. As a result of the testing issues, there are six issues in this
business. To overcome these problems, some solutions are offered to potential
customers so that they give their opinions and advice. Consumers have stated that
they are interested in buying the product. Based on these results, the final results
obtained canvas business model, particularly updates on customer segments and
value propositions.

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Availability

Detail Information

Series Title

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Call Number

Ref. 332.6 Hai r

Publisher

Bogor : STEI TAZKIA., 2016

Collation

BMI

Language

Indonesia

ISBN/ISSN

S.1216.224

Classification

332.6

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Business Model Canvas
Action Research
Outdoor Gear

Specific Detail Info

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Statement of Responsibility

Nanda Naufal Rofiza Haidar

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