Electronic Resource

Analisis kualitas pelayanan terhadap kepuasan konsumen pada produk pembiayaan sanitasi koperasi mitra dhuafa

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The research aims to evaluate the quality of services on the sanitation
product, to evaluate the level of customer satisfaction services, to obtain in-depth
information about the customers of Komida in terms of age, reason for joining
Komida, job, income, financing size and to measure the correlation between the
quality of services in terms of tangibility, empathy, reliability, responsivenes and
assurance and customer satisfaction.
The method of this research is descriptive explanatory, which measures
two variabels. The researcher explains the correlation between customer
satisfaction and quality of services received by customers, supported by
quantitative research method using double linear regression. The target
respondents are the customers of Komida cooperative who already received
sanitation financing.
This research shows that five variabels of quality services in Komida
cooperative are 25.5% in lower category and the rest of 74.5 % are not in the
category of research areas. Double linear regressions test result in five variabels of
quality services i.e. tangibility, empathy, reliability, responsiveness and assurance
shows a significant correlation between responsiveness and assurance, while the
other three variabels i.e. tangibility, empathy, reliability do not have positive and
significant correlation with customer satisfaction

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Availability

Detail Information

Series Title

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Call Number

Ref. 659 Ist a

Publisher

Bogor : STEI TAZKIA., 2016

Collation

BMI

Language

Indonesia

ISBN/ISSN

1.216.058

Classification

659

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

double linear regression
quality of services
customer satisfaction.

Specific Detail Info

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Statement of Responsibility

Auladia Istiana

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