Electronic Resource

Pengaruh Religiusitas Dan Tingkat Pendidikan terhadap Perilaku Konsumen Dalam Keputusan Pembelian Produk Halal Di Bogor

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To find out whether the factor of religiosity and level of education has
an influence on consumer behavior in buying Halal products with the
FMGC (Fast Moving Consumer Goods) category in the people of Bogor
Regency. This study uses descriptive quantitative methods. The data used in
this study were one hundred respondents from the Bogor Regency
community who were randomly distributed. The analysis in this study is
multiple linear regression with a significant value of a tent percent. The
results of this study are that religiosity and education level have a positive
and significant effect on consumer behavior in buying halal products in the
people of Bogor Regency

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 IHS p

Publisher

Bogor : Institut Tazkia., 2022

Collation

MBS

Language

Indonesia

ISBN/ISSN

17101066

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

consumer behavior
religiosity
Education Level

Specific Detail Info

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Statement of Responsibility

Afifa Rahmi Ihsana

Other version/related

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