Electronic Resource

Faktor-faktor yang Mempengaruhi Kepuasan Konsumen terhadap Pembelian Produk Kopi Nako di Bogor

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This research aims to analyze the factors that influence
consumer satisfaction with purchasing Nako coffee
products in Bogor where the x variables in this research are
service, facilities, price, product and Islamic marketing
ethics.
: This research uses a quantitative approach by conducting
a survey of 270 respondents who are customers at Kopi
Nako Bogor via electronic media (google form) which is
distributed on Instagram WhatsApp and then carried out
directly by attending Kopi Nako and providing a Barcode
Scan. This research uses structural equation model analysis
or Partial Least Square - Structural Equation Modeling
(PLS-SEM) to evaluate the relationship between constructs.
Next, the data was processed using SMARTPLS 4 software..
: Based on the results of the analysis that has been carried
out, it can be concluded from 5 hypotheses, namely (1)
Service has a positive and significant effect on consumer
satisfaction; (2) Facilities have a positive and significant
effect on consumer satisfaction; (3) Price does not have a
positive and significant effect on consumer satisfaction; (4)
Products have a positive and significant effect on consumer
satisfaction; (5) Islamic marketing ethics does not have a
positive and significant effect on consumer satisfaction.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 NUR f

Publisher

Bogor : IAI Tazkia., 2024

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM..S.2010101091

Classification

658.8342

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Services
Consumer Satisfaction
Products
Facilities
Prices
Islamic Marketing Ethics
Nako Coffe

Specific Detail Info

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Statement of Responsibility

Tegar Maulana Nurahmat

Other version/related

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