Electronic Resource

The Influence of Service Quality, Customer Trust, Financial Literacy, and Information System on Customer Loyalty (Case Study of PT. Bank Syariah Indonesia KCP Bogor Ahmad Yani)

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"Objective : This study was conducted to prove the influence of service
quality and customer trust on the loyalty of PT. Indonesia Sharia
Bank KCP Bogor Ahmad Yani customers in Bogor City. This
study uses the population of PT. Indonesia Sharia Bank KCP
Bogor Ahmad Yani customers in Bogor City with a sample of
50 respondents and questionnaire distribution techniques to get
respondents' answers.
Methodology : This research is a quantitative research which collects data in
the form of numbers and then presents it using descriptive. The
type of data used in this study is primary data, direct data
collected by researchers through distributed questionnaires.
Findings : The results of this study are that service quality, customer trust,
and financial literacy have no effect on customer loyalty.
Meanwhile, customer satisfaction and information systems
affect customer loyalty."

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Availability

Detail Information

Series Title

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Call Number

REF 332.1 WIJ t

Publisher

Bogor : Universitas Islam Tazkia., 2024

Collation

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Language

English

ISBN/ISSN

NIM.1810.1035

Classification

332.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Financial Literacy
Service Quality
Customer Trust
and Customer Loyalty

Specific Detail Info

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Statement of Responsibility

Firsta Nur Fadilla Wijayanti

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