Electronic Resource

Pengaruh Kepatuhan Syariah dan Kualitas Layanan terhadap Loyalitas Nasabah Bank Syariah dengan Religiusitas Sebagai Variabel Mediasi

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Background – It is undeniable that there are still many people who do not fully
believe in Islamic banking activities whether they are free from things that are
prohibited in Islam. This makes the customer's religiosity needs to be investigated
further how it affects the loyalty of Islamic bank customers.
Objective -The purpose of this study is to analyze the loyalty of customer
depositors at Islamic banks in Bogor Regency with sharia compliance, service
quality and religiosity as mediating variables.
Research Method - In this study, there were 277 respondents as the research
sample using stratified random sampling with proportional allocation technique,
using the Structural Equation Modeling (SEM) method with IBM AMOS (Analysis
of Structural Moment) V.22 software for testing the available data.
Findings - The results of the study found that the direct test of compliance with
sharia mediation and religiosity had an effect on customer loyalty, while service
quality had no effect on customer loyalty either directly or through religion as a
variable. Another result is that religiosity acts as a mediating between sharia
compliance and customer loyalty. This research is the role of religiosity which is
very important in encouraging customer loyalty in Islamic banks. The higher the
religiosity owned by customers, the more loyal they are to Islamic banks.

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Availability

Detail Information

Series Title

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Call Number

REF 2X4.27 SUK p

Publisher

Bogor : IAI Tazia., 2022

Collation

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Language

Indonesia

ISBN/ISSN

20160027

Classification

2X4.27

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Service Quality
Sharia Compliance
religiosity and customer loyalty.

Specific Detail Info

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Statement of Responsibility

Denden Sukmara

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