Electronic Resource

Pengaruh Sertifikasi Halal, Literasi Halal, Religiusitas, Terhadap Minat Beli Konsumen Restoran Makanan Jepang Bersertifikat Halal di Bogor

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Objective: This study aims to analyze the influence of religiosity, halal literacy,
and product knowledge on the decision of Muslim consumers in the
JABODETABEK region to boycott McDonald's products. The research is
motivated by the increasing awareness among Muslim consumers of global issues,
such as the Israel-Palestine conflict, which affect their consumption decisions.
Method: The study employs a quantitative approach with a survey method. Data
were collected from 200 Muslim respondents aged 17 and above in the
JABODETABEK area using purposive sampling. The data collection instrument
was a questionnaire, and data analysis was conducted using multiple linear
regression to test the effects of independent variables (religiosity, halal literacy,
and product knowledge) on the dependent variable (boycott decision).
Results/Findings: The study found that religiosity and halal literacy significantly
influence the decision to boycott McDonald's products among Muslim consumers.
In contrast, product knowledge did not show a significant effect on the decision.
These findings indicate that boycott decisions are more influenced by religious
values and understanding of halal concepts, while product knowledge is not a
major factor in the boycott decision-making process.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 ZUL p

Publisher

Bogor : IAI Tazkia., 2024

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.S.2010103081

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Penginapan syariah
Masyarakat muslim

Specific Detail Info

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Statement of Responsibility

Aslam Zulhelmi

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