Electronic Resource

Strategi Pengembangan Usaha Ayam Ras Petelur Cicurug Omega EGG Farm di Sukabumi

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Cicurug Omega Egg Farm is a chicken egg farm aimed at
meeting the Indonesian people's need for quality animal protein.
The reason for establishing this business was the community's
unbalanced nutritional status and the limited supply of quality
food at affordable prices. This business was initiated to provide
fresh, hygienic, and highly nutritious chicken eggs directly from
the farm to consumers. In addition to household consumption, the
products are also intended for culinary businesses such as
MSMEs, restaurants, and retailers, to expand economic value
and support local community empowerment.
: The development of the Cicurug Omega Egg Farm business
model was carried out using the Business Model Canvas
approach with a focus on two main elements: Customer Segment
and Value Proposition. This study used an action research
method through two testing stages: problem testing and solution
testing with 30 respondents. Respondents consisted of end
consumers, retailers, culinary MSME owners, and chicken egg
distributors in the Sukabumi area and its surroundings.
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The validation results show that the potential customer
segmentation is in the 20–60 years age range with the primary
need for fresh, hygienic, and economical chicken eggs. The main
value proposition produced is fresh chicken eggs from local
farms that are free of additional chemicals and packaged
hygienically and environmentally friendly. Through the problem
testing and solution testing stages, an updated business model
design was obtained in the Customer Segment and Value
Proposition aspects, which became the basis for Cicurug Omega
Egg Farm's long-term development strategy in creating a
sustainable agribusiness ecosystem and strengthening regional
food security.

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Availability

Detail Information

Series Title

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Call Number

REF 338.176 RAH s

Publisher

Bogor : Universita Islam Tazkia., 2025

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.2110101157

Classification

338.176

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

Canvas Business Model
Action Research
Health
Authentic Forest Honey

Specific Detail Info

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Statement of Responsibility

Muhamad Aulia Rahman

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