Electronic Resource

Inovasi Model Bisnis Pembentukan Anak Usaha Studi Pengembangan Value Proposition Dan Customer Segment (PT Gracia Mita Sentosa)

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"
: This study aims to identify the customer segments and the
value proposition that can be delivered by the company..
: The researcher employed an action research method using a
qualitative approach. Qualitative data was gathered through
observations and interviews..
: The findings of this study indicate that the majority of
consumers are highly familiar with the products offered.
Aside from pricing, a key factor that influences customers'
purchasing decisions is the salesperson’s friendliness and
approachability. The target market segments primarily
consist of midwives and obstetricians who operate private"

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Availability

Detail Information

Series Title

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Call Number

REF 650 SET i

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.2310101006

Classification

650

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Business development
Customer Segment
Value Proposiition

Specific Detail Info

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Statement of Responsibility

Uus Setiawan

Other version/related

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