Electronic Resource

Strategi Marketing Melalui Penyesuaian Search Engine Optimization (SEO) Dan Konten Blog Untuk Meningkatkan Trafik Kunjungan Website

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This research aims to analyze digital marketing
strategies through the alignment of Search Engine
Optimization (SEO) practices and blog content
management to increase website traffic for PT
DCConnect Global. The study focuses on how the
implementation of integrated SEO strategies with
blog content can enhance website visibility in
organic search results, as well as how Islamic values
can be incorporated into the company’s
digital marketing practices.
: The research employs a descriptive qualitative
method with a case study approach at PT
DCConnect Global. Primary data were obtained
through in-depth interviews with the company’s
SEO Specialist, while secondary data were collected
from Google Analytics 4 (GA4), Ahrefs, and
internal documents related to website performance.
The analysis covered On-Page, Off-Page, and
technical SEO strategies, along with the role of
blogs as educational media and a tool for
strengthening brand trust.
: The findings indicate that a well-structured and
sustainable SEO strategy, combined with consistent
blog content management, significantly contributes
to the growth of organic traffic. Several cornerstone
articles, such as “Private Link,” “Instant Internet,”
and “Cloud Migration Strategy,” account for
approximately 20–30% of total organic traffic,
supported by an increase in referring domains to
110 and total backlinks reaching 145,000,
according to Ahrefs data. The integration of Islamic
values is reflected in the application of sidq
iv
(honesty),
maslahah
(benefit),
and
itqan
(professionalism) throughout the entire content
production and SEO optimization process.

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Availability

Detail Information

Series Title

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Call Number

REF 658.872 FIK s

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.2110101009

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Search Engine Optimization
Blog Content
Website Traffic
Digitl Marketing
Islamic Values

Specific Detail Info

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Statement of Responsibility

Firza Raisan Fikri

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