Image of Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Hijab Lafive Melalui Media Sosial Tiktok Di Wilayah Bogor
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Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Hijab Lafive Melalui Media Sosial Tiktok Di Wilayah Bogor

"
: This research aims to analyze the influence of social media marketing, brand
image, and price on the purchase decisions of Lafiye hijab products through
TikTok social media in Bogor.
: This research uses a quantitative approach with a survey method. Data were
analyzed using Structural Equation Modeling-Partial Least Squares (SEM
PLS) through SmartPLS 4.0 software.
: The results show that social media marketing and price have a significant
positive effect on the purchase decisions of Lafiye hijab products through
TikTok social media in Bogor City, while brand image has no significant
effect on purchase decisions of Lafiye hijab products through TikTok social
media in Bogor City.
: Social media marketing, brand image, price, purchase decisions, TikTok "

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SKR2110101165
Available
Detail Information
Series Title
-
Call Number
REF 658.8342 FAS p
Publisher
Bogor : Universitas Islam Tazkia.,
Collation
MBS
Language
Indonesia
ISBN/ISSN
NIM.2110101165
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Price
Brand Image
Tiktok Sosial Media
Sosial Media arketing
Purchae Decisions
Specific Detail Info
-
Statement of Responsibility
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No other version available

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